Description

Key Responsibilities

Sales & Business Development

• Prospect, solicit, and secure new group business opportunities aligned with the resort's strategic goals.
• Develop and maintain strong relationships with corporate clients, third-party planners, meeting professionals, and travel industry partners.
• Manage the entire sales cycle from lead generation through contract negotiation and program execution.
• Conduct sales presentations, site inspections, familiarization tours, and client entertainment activities.
• Participate in industry trade shows, networking events, and sales missions to promote the resort.
• Achieve and exceed monthly, quarterly, and annual revenue goals.

Group Servicing & Client Management

• Serve as the primary point of contact for assigned groups from contract signing through program completion with support of on-site events team.
• Coordinate closely with operations, spa, culinary, and guest services teams to ensure seamless execution of group programs.
• Conduct pre-convention meetings and planning calls to confirm event details and guest expectations.
• Monitor group experiences on property and proactively resolve issues to ensure client satisfaction.
• Facilitate post-event follow-up and secure repeat business opportunities.

Revenue Management & Strategy

• Prepare proposals, contracts, and pricing strategies that maximize profitability while meeting client needs, supported by the Director of Revenue.
• Maintain accurate sales forecasts, pipeline reporting, and account management records within CRM systems.
• Analyze market trends, competitor activity, and customer feedback to identify growth opportunities.
• Collaborate with resort leadership to develop strategic sales initiatives and promotional campaigns and work closely with Marketing to deploy.

Relationship Building

• Foster long-term partnerships with key accounts and meeting planners.
• Act as an ambassador for the Lake Austin Spa Resort brand, consistently communicating the resort's luxury wellness positioning and unique guest experience.
• Maintain a high level of customer engagement to drive repeat and referral business.

Qualifications

Required

• Minimum 2-5 years of progressive hospitality sales experience, including luxury resort, destination resort, or group sales experience.
• Demonstrated success in meeting or exceeding group sales revenue goals.
• Strong contract negotiation and account management skills.
• Excellent verbal, written, and presentation communication abilities.
• Proficiency with CRM systems, Microsoft Office Suite, and hospitality sales platforms.
• Ability to travel for client meetings, industry events, and sales missions as needed.

Preferred

• Experience selling luxury wellness resorts, destination retreats, or upscale hospitality experiences.
• Established relationships within corporate meeting, incentive, and wellness travel markets.
• Knowledge of Delphi, Salesforce, Opera, Book 4 Time, or similar hospitality sales systems.

Performance Metrics

• Group room revenue production
• Group ADR and total revenue contribution
• New account acquisition
• Client retention and repeat business
• Conversion rates and sales pipeline growth
• Guest and planner satisfaction scores
• Achievement of annual sales goals

Benefits

• Competitive base salary plus incentive/bonus opportunity
• Comprehensive health and wellness benefits
• Paid time off and holidays
• Spa discount and booking privileges
• Professional development opportunities
• Employee recognition and wellness programs

Lake Austin Spa Resort is committed to providing an exceptional luxury wellness experience for every guest. The Senior Sales Manager plays a critical role in driving revenue growth while delivering world-class service that reflects the resort's reputation for excellence.

Lake Austin Spa Resort is an EOE/M/F/D/V and eVerify Employer.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.